Making The Unfamiliar familiar in Melbourne’s Moorabbin

Celebrating End2End Events New Home in Melbourne with an Exotic Egyptian Afternoon TeaOn 29 March 2019, End2End Events officially welcomed diverse Small Business Community Members and Entrepreneurs to an Exotic Egyptian Afternoon Tea at it’s new home in Melbourne’s Moorabbin.It was a fabulous afternoon dedicated to celebrating women and men in Business who are doing amazing things in their business communities. The event design and style was based on End2End’s Fusion Networking, Event Concept launched in Canberra in late 2015.

Bringing people together to connect over tea, food and entertainment whilst highlighting the essence of hospitality, egyptians are renown for, was the essence of this Special Event Experience. With a tribute to Marwa’s grandmothers during International Women’s month and what it was like to visit them in the small coastal town of Port-Said in Egypt.

The afternoon was a tribute of heritage, culture, community and strong women role models and attracted many diverse women and men in business to connect and share their stories on belonging and how they are connecting with their business communities, whilst staying true to their business aesthetics and what they stand for. With a strong focus on diversity and what community means to each individual, in light of Harmony Day celebrations.


The Team at End2End Events designed yet another End – to – End Event to facilitate meaningful connections for attendees of this Special Event Experience built with a purpose of fostering deeper connections. With culture and heritage being the essence of our existence and uniqueness and what we each bring to our diverse communities. Thank the following businesses for making this event Not Only memorable, but meaningful too!

Casa Besta Restaurant for the tailored Egyptian Food Experience. Spice Road Weddings and Events for the fabulous Middle-Eastern music.Aida Academy of Egyptian Dance for the sensual belly dancing performance. John Duke from Victor Alexandre Design for the ‘Made in Melbourne’ Designer outfit as seen on Marwa and for sharing stories on Community and Belonging. Marina Marinella from Marinella Boutique for sharing her stories on Community, Belonging and European Fashion Trends. Fady Abo Australia’s youngest entrepreneur for sharing his story on community and belonging as a new Australian migrant, and starting his online business Claricas Cosmetics at the age of fifteen. Iman Riman from SBS Arabic Radio for sharing her story on belonging and moving to Australia from Lebanon at a young age and what community means to hear and how she highlights various business community stories on SBS Radio. HE Studio and FiaFia Photography for covering the event videography and photography needs. Show Division for looking after our Audio-Visual needs. And finally the fabulous End2End Events team for designing, planning, styling and bringing this purposeful event together and helping make “The Un-familiar, familiar” in End2End’s new home in Moorabbin.

“Stand up for what you believe in and never forget that your roots are the essence of your existence” Marwa Rida