How we do it

1. Brief

1. Brief

Let us know what you have in mind. We bring our creativity into play, and together we find the perfect event theme.

2. Proposal

2. Proposal

We sort out the nuts and bolts. We create a plan for your event: everything from invitations to decorations and food.

3. Organise

3. Organise

Down to business! We line up all the suppliers and materials. We keep you in the loop and you can relax. We take care of everything.

4. Execute

4. Execute

The big day. We’ll be there behind the scenes, to make sure everything runs smoothly, and that everybody has a great time.

Meet your Planner

Marwa : I grew up surrounded by celebrations — and there’s no event without good food, good drink and good entertainment!

I am originally from Egypt. Egyptians love to socialise and get together for big family meals! Throughout my childhood, my mother loved hosting high teas, birthdays and special occasions. I saw the care she put into every detail. Laying out the cutlery, baking special cakes, and preparing meals to suit each occasion she organised.

Growing up in Kuwait with International British schooling, I was fascinated by other cultures and all the different ways they celebrated. That love of celebrations stayed with me. I moved to Australia in 2003, I started work at the UAE Embassy in Canberra. I threw myself into embassy life: the people, the protocols and the colourful functions.

When I had my first child, it all came together. At birthday-party time I was in my element. Friends started asking me to organise their hens’ nights, baby showers and weddings. What seemed like a headache for them felt like play for me!

Later, I looked after events at the ANU’s School of Music and ANU’s International Student Exchange Program. I organised recitals, orientation days, student socials, exchange fairs, music for graduations, and the musical element for events around Canberra. What I loved most was seeing an event run perfectly, and hearing the feedback: ‘You make it all seem so easy.’ ‘Your attention to detail is amazing.’ ‘That was very well organized.’ ‘What a great event!’

I saw a need for personal hands-on-help — whatever the event’s scale and style. Large or small, loud or intimate, official or casual, I want my clients to feel they can just relax. Because they know their event is in good hands.

That’s the End2End story. I bring a lifetime of passion and experience to every event I organise. I’m inspired by everything I learned about celebrations from my mother and every event since…

Proud member of

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Getting to know you & your Event


Suzanne Kiraly - Canberra Business Success Stories

I hired Marwa to organise my book launch event at the Lobby for Canberra Business Success Stories, and she did an outstanding job. Creativity is about seeing what others do not see. (Writers get that.) Marwa can transform any space into something magical. End2End Events is truly unique, because of Marwa’s talent and flair for design, and in the way she creates experiences others could never even imagine!

Barbara H. - Egypt on a Plate

The setup, decorations, the staff costumes and music created a very special mood and ambience for sharing food, vibrant conversations and new friendships to bud… The food was very delicious and, in such abundance, that I will not be hungry for a while. The Um Ali dessert was like “resistance is useless”

Beth Sywulsky - Vision Australia

I envisioned two separate events targeted at two different audiences. The End2End Team quickly developed the event design and concept and provided ideas befitting with Vision Australia.

Both Events occurred seamlessly and myself and the team were able to engage with our guests and enjoy the celebrations fully.

The End2End Team were highly professional, timely, detailed and well-planned ensuring that both events looked, sounded and unfolded beautifully.

Shane Brookman - Capital Eye

I am so grateful to Marwa and her team who worked tirelessly to style our event. The service is first class and Marwa went above and beyond to turn our vision into reality, with thought given to every detail. End2End Events is a boutique business with the creative genius and expertise to turn an event into something magical that is worth remembering.

Cynthia Dimond

Thank you so much Marwa - you have transformed my house into an amazing rustic country cottage for thanksgiving with our friends! It looks amazing and I have really appreciated your help, guidance and assistance with organising this event!

Libby Henderson-Kelly
ICMI Speakers and Entertainers

I attended The Winter Solopreneur Event hosted by End2End Events in June 2016. I loved it! What a classy enjoyable night – and different from other networking events. What I enjoyed most at the Solopreneur event was the fun vibe created by the theme and the attention to detail on activities that help people engage and connect. The night provided quality food, a sample of interesting drinks and varied entertainment. As a small business owner it was a great way of connecting and getting immersed in an amazing event experience. Definitely a ‘showcase’ of what you can do in Canberra to inspire enjoyable experiences.

Judy Cole, William Cole Funerals

We called Marwa from End2End Events 2.5 weeks before our planned date to Celebrate our 25th business anniversary. We knew what we wanted but were not sure how to put everything together to ensure a memorable well thought through night.   We expected it to be a fantastic event but due to Marwa’s expertise and attention to detail the night truly exceeded any expectations we had.  It was a wonderful night, our guests had a lovely evening and we could not have been happier with the professional help we sought through End2End Events.  We would highly recommend End2End Events

Suzie Hoitink, Clear Complexions Clinics

The opening of our new Clear Complexions Woden clinic was extremely important to us as a growing company. To celebrate the event in style we turned to Marwa from End2End Events. Marwa delivered in spades! We shared an unforgettable evening with clients, family and supporters that was a true representation of our brand. I couldn’t have been prouder.

Anna Cowley

Grace’s 18th loomed. She had never been one for birthday parties, but that changed for her 18th. As the list grew longer and longer, the scale of what she wanted become cumbersome for party amateurs like ourselves. I called Marwa with about 5 - 6 weeks notice and did not look back. Marwa grasped the brief from the first meeting and delivered in spades. The theme was met with incredible detail. I would recommend Marwa and her team to plan and execute a special day without hesitation.

Britt Spyrou

End2end Events lives up to its name. As a busy working mum with three kids I really appreciated the options provided to help me as little or as much as I needed. Marwa and her team provided professional and thoughtful advice from design of the party theme through to options that made the day really special for the birthday boy and his friends. The attention to detail was superb, and the support in set-up and running the party meant I relaxed and had a good time too. It was definitely money well spent and I will definitely be coming back for my next event!

Roda El-Zahaby

I had my 30th Birthday organised by End2end because I wanted something different. Marwa came up with all these ideas that I didn't even think of. The party was a success and took all the stress away from organising things. With a busy life, work, and kids, this was the right choice for me. End2end has it all, from great communication, great prices, and most of all, a stress-free party. I will definitely be using her again.

Dina Saad

The whole birthday party was so smooth, I told Marwa the theme I wanted and she got it spot on. Although I had left everything to last minute, she managed to get it all done and within my budget. I have had other events organised in the past, but Marwa's attention to detail and organisational skills are second to none.

Margo Aziz

Marwa’s design brought my character and personality to the party theme, so everything related to who I am, and what I like to do. Every piece of decoration was carefully selected and added a different element to the party. I would recommend End to End events to anyone would like to have a special day to remember.


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